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Arsenal Football Club is one of the big football clubs of the world. It has achieved numerous glories in past and the current young side is a real threat to many teams.

Five years without a trophy is an oft quoted term when talking about Arsenal. This season Arsenal wants to deliver. This desire is expressed by the manager. There are many trophies on the line and currently Arsenal is in the position of winning all of them. They are not out of any competition nor are they chasing anyone in the league.

Champions League, the toughest tournament according to many, is the only trophy not won by Arsenal. They started their Champions League campaign in grand style. In the first two games they score 09 goal. It was raining goal. They were very comfortably placed. Then came two defeats and the situation in the group changed. On the last day of group stage Arsenal had to win in order to qualify for the round of 16. They got the win they were looking for but they finished second in the group. It means that they have to play their round of 16 matches against the like of Barcelona, Real Madrid and other tough sides. What are the chances of Arsenal to make it to the Quarter Final?

If Arsenal are really unlucky and get Barcelona then the chances of winning Champions League are none to be honest, slim to be optimistic and not impossible to be Arsenal’s manager. The way in which Barcelona has treated Real Madrid and the way in which they had already played at the Emirates it is not difficult to say that if on 17 December Arsenal and Barcelona are matched up then Arsenal fans will quietly accept their defeat even before the game.

In case of Real Madrid or other teams Arsenal has some chances to advance to the next round. It will be great test of Arsenal side, who thus far have shown that they are weak at the back and unable to finish the game. Apart from Barcelona, any other side and Arsenal will be ready to take on. It will be tough for Arsenal to advance to the Quarter Final stage but at least they will have some fighting chance.

According to the experts this season Arsenal should forget about Champions League. In fact they are suggesting it to all the teams as they see only Barcelona to win.

Ever notice that there are some players whose performance in practice is fantastic, but they are not contributors at game time? There are also players who do not seem motivated at practice, but are extremely effective during the game. Why is this?

I think it has to do with psychology. Some players are very comfortable with the practice environment, because they know the players around them. There is an element of security and familiarity that is not present on game day. Some players also suffer from performance anxiety, so they think too much about the outcome and not enough about the task at hand.

It is also common for players to have mental blocks, so they associate failure with certain scenarios. These players typically stress after a mistake and it takes them very long to recover. Some never do and their performance deteriorates as the game progresses.

Then we have the player that coasts through practice and is your best player on Saturday. This is also a psychological issue. This player loves a challenge and rises to the occasion on game day. He/she is confident and wants to prove to himself/herself as well as to the opponents that they can play. This player is not motivated at training because they have the incorrect interpretation of its purpose. To them it is just practice and they do not see the need to go all out against their teammates.

There are pitfall with both players. The player that works at practice, but can’t translate this to game time has to overcome their personal fears. This takes time and experience. Some coaches do not have the patience and these players are left out. Especially at the higher levels. I know you are thinking how does a player with the ability, not translate it to the game? Well here is a possible reason. This player may have played for a coach when he was very young that stressed results…a screamer. This coach probably took players off every time they made a mistake and never offered a solution.

The game player is really no better off in the long run because they never get to full fitness. The training habits begin to catch up with them as their talent alone will not see them through at the next level. Training habits and discipline are key to success, so unless this player gains an appreciation for the intangibles, then they too will be left out eventually.

How is this type of player created? Here is another possibility. He/she was always physically gifted and the team relied heavily upon them for success when they were younger. He/she never had to push themselves at training because they were way ahead of the rest, so it was acceptable to the coach. This player played the entire game and was the focus of the team. They got the ball to him/her at all times regardless of outcome.

Obviously this player gained tremendous confidence, because of the treatment received from the coaching staff. The sad thing is that when these players become part of team where everyone is treated the same and is expected to work at all times, they sometimes fail. They now have to perform a function clarified at practice (an environment they have never taken seriously) and the game no longer revolves around them.

Barcelona have recently agreed the most lucrative shirt sponsorship deal in World football. Having recently secured the 2022 World Cup, Qatar, or rather the Qatar Foundation, have agreed a £125 million, five year deal with the Spanish giants, that will see them net £25 million a year.

Barcelona have previously only displayed the UNICEF logo on their shirts, which has been free of charge. It is believed that a smaller UNICEF logo will still appear on the shirt in addition to the new advert.

Football shirt sponsorship and replica shirt sales are big business, all the top English clubs now have sponsors and the club shirt is the most popular item purchased by fans, with some clubs reporting sales of 500,000 replica shirts each year.

The financial implications for a football club can be immense, for example when Alan Shearer signed for Newcastle United in 1996, the club made £250,000 in just one day, by selling shirts with his name printed on the back. LA Galaxy reported over 300,000 shirt sales in one year after signing David Beckham, which was more than three times the sales for any basketball or baseball player.

With such huge sales, clubs are now able to negotiate large sponsorship deals with leading businesses. The benefits for the sponsors are obvious, not only will their brand be on the players shirts, but also on all the replica shirts that are sold, extensive television coverage of the Premier and Champions League, marketers can have access to an estimated 3 billion viewers worldwide.

Premier League clubs are reported to have negotiated deals totalling over £100 million a year. The biggest contracts are reported to be with Manchester United and Aon and Liverpool with Standard Charter, worth around £20 million each year. Tottenham Hotspur appear to be ahead of the game and have negotiated different sponsors for the different competitions in which they compete, although it is debatable whether fans will buy more than one shirt. Chelsea have a deal worth £13 million, while many smaller clubs in the Premier League have smaller deals, seven clubs are reported to have sponsorship worth less than £1 million a year. Sponsorship deals are currently estimated to be worth between 2- 10 percent of the clubs revenue.

The first English team to display an advert on their shirt was Liverpool in 1978, and by the 1980′s most clubs had a shirt sponsor. Initially the advert sizes were limited, and some adverts were prohibited such as those for cigarettes and alcohol. Many companies now try and negotiate long contracts with clubs, thus making their brand synonymous with that club. The strategy that can prove very effective, a survey found that 29% of fans find a product or brand associated with their favourite club more attractive than other products, although in theory this could also have a negative effect with fans of opposing teams possibly less likely to buy that product.

It is clear that football clubs gain have great benefit from shirt sponsors in terms of revenue, and It is also clear that any sponsor will receive massive brand exposure, an arrangement that appears to be mutually beneficial.

Finding gifts to give can already be a challenge in itself. You’d have to know the person well enough to ensure that the gift you’re giving will truly be appreciated (or used). How much more if you’re planning to buy something for the tennis enthusiast? Well if you’re on the lookout for perfect tennis gifts to give to that special person then don’t worry as this article will provide you with many possible ideas that you can consider.
So let’s get to it shall we?

Personalized tennis gifts: Personalized gifts can be great giveaways for any occasion. Calendars, shirts, magazine covers, figurines, paper weights, towels, etc. can be easily found and purchased online or offline.

Instructional videos: Instructional videos are good gifts to give regardless of whether the person you have in mind is only starting out or a bit more advanced. Videos will come very handy especially when the individual you’re giving it to is trying to establish or master a technique and will surely be appreciated.

Autographed tennis memorabilia: If your celebrant is a hardcore fan of any tennis player out there, then surely an autographed memorabilia is something that will blow them away. Be prepared to shell out a bit more though as signed products can be a bit expensive as compared to other gift ideas out there.

Tennis accessories: Tennis accessories like wrist bands, racquet grips, luggage tags, dampeners can also be great giveaways. They’re cheap, easy to find and will come in many varieties that can impress even the most hardcore tennis enthusiast.

Tennis ball machine: Now this really is an investment and is intended for real tennis lovers out there. Tennis ball machines can come in different, sizes, shapes and even styles. Prices tend to greatly vary between machines as well ranging from $200 and up. If you’re planning to get a tennis ball machine, it would be best that you do some research first though as there are so many options available.

There are so many more gift ideas that you can explore as well. Those mentioned above are just the tip of the iceberg so to speak. Perfect tennis gifs aren’t that difficult to find, the internet will be able to provide you with plenty of ideas that you will be able to use and it’s advised that you take advantage of them if you really want to come up with something that will suit the occasion and the individual perfectly.

To know more Tennis Gifts ideas, click the link. Tennis Ball Machine can also be given as gifts to tennis enthusiasts.